“The Oneida will air a 30-second commercial during Sunday’s Green Bay Packers game against Washington that promotes the diversity of the northeastern Wisconsin tribe. The video, to be played on Lambeau Field’s jumbotron, aims to serve as a contrast to protests outside the stadium over the visiting team’s controversial Redskins name and logo.
The video shows Oneidas young and elderly, from a police officer to nurse, wearing purple T-shirts with “I am Oneida” printed on the front in their language. The goal? Show viewers that the Oneida Nation is made up of people with a range of identities and isn’t just a homogeneous group.”