Here is the news article in ICT by Rob Capriccioso. As many of us know, Pojoaque Pueblo is the home of the 2010 FBA Indian Law Conference.
SANTA FE, N.M – Noted legal scholar and Native American gender studies expert, Christine Zuni Cruz, has made her case against what she calls a striking case of sexism in the advertising of a Pueblo tribe’s casino. And she’s won.
On July 21, Zuni Cruz sent a fax to George Rivera, governor of the Pueblo of Pojoaque in northern New Mexico, in which she labeled a recent round of advertising for the tribe’s Buffalo Thunder Resort & Casino as sexist and culturally inappropriate.
The advertising contained questionable images of what looked to be female tribal members, which Zuni Cruz, a member of the Isleta Pueblo, said “demean the self-esteem of Native women.”
In the ads – which appeared on the Web and on billboards – the women were depicted in stylized poses next to a Mercedes as part of a casino promotion. In one ad, the Mercedes emblem was part of the earring of one of the women.
Turtle Talk 