This news is a little old, but we feel compelled to point out the story Adrienne K. at the excellent Native Appropriations blog has been covering this month.

In case you missed it, the Paul Frank company hosted a “Native” themed event for the very popular Fashion’s Night Out, which happens in New York City to kick off N.Y. Fashion Week, a massive event. The company is probably most recognized by their sock monkey icon, which decorates, well, everything sold at Target these days. Sadly, they used the same little monkey in their event, putting him on t-shirts in a headdress. The whole thing was just so bad, Native Appropriations titled its original post “Paul Frank Offends Every Native Person on the Planet,” which was cross posted at Racialicious. It was also picked up by Jezebel and ThinkProgress.

If that’s where you stopped following the issue, though, check out how the company responded. If they stand by what they promised Adrienne, this is truly an impressive chance for change in an industry plagued with an absolute deaf ear when it comes to the appropriation of American Indian culture.